BUSINESS STRATEGY + SOLUTIONS
We understand the anatomy of spa.
Using proven strategies, we offer you methods and insights to transform your business.
From audits to innovation brainstorms, we help you achieve your financial, positioning and guest experience goals.
GROWTH + PROFIT
Create financial clarity and architect growth in your business using tested techniques proven to increase revenues, improve flow through and reduce costs.
Our range of Growth and Profit programs focus on business development and annual planning and can be implemented at any point during the financial year.
GROWTH + PROFIT
RESULTS+ TRANSFORMATIONS
REVENUE
Identify opportunities within your business for revenue generation to focus marketing and sales efforts
PRODUCTIVITY
Improve financial productivity and profitability by influencing sales and guest mix
RESULTS
Achieve your financial, marketing and guest experience objectives and track success so that your business stays on course
EXPERIENCE
Improve your guest experience and ensure that your guests are getting an engaging, customised and consistent experience
GROWTH + PROFIT
HOW WE CAN HELP
ANNUAL STRATEGY AND FINANCIAL PLANNING
Business Planning + Strategy Development
Annual Budget Development
FINANCIAL ANALYSIS
Comprehensive Financial Auditing
Trends and Benchmarking
Cost Containment
Business Development Auditing
ANCILLARY REVENUE GROWTH
Building Ancillary Revenue Streams
Retail Area Activation Guidelines
Merchandising Guidelines
CONTINUAL SUPPORT
Annual Programs of Operational Support
GROWTH + PROFIT
READY-TO-ACCESS PROGRAMS
Our most common combinations of services in ready-to-access programs:
OPPORTUNITY + INSIGHTS AUDIT
This deep dive for opportunities existing in your business will transform your profit line.
FINANCIAL HEALTH CHECK
Be sure you’re hitting competitive commercial KPIs with this financial performance audit.
DYNAMIC SPA STRATEGY SESSION
Clear your path to success by building business objectives and a marketing plan using proven approaches.
MEASUREMENTS + METRICS
A monitoring, training and implementation system that develops effective KPIs for your business.
INNOVATION
Increase PR, revenue and stay at the competitive edge of your market with a constant pipeline of new ideas and initiatives.
Use our global view of the industry to find new ways to engage your guests and adapt to evolutions in guest expectation, shifts in mix and changes in your market.
Our purpose is to see opportunities within your business and market and identify new ways to increase your competitive advantage and provide the meaningful differentiation that your guests expect.
INNOVATION
RESULTS+ TRANSFORMATIONS
DIFFERENTIATION
Define your business against competition and develop powerful USPs for your offering
GUEST MIX
Extend customer appeal and impact average spend whilst finding ways to expand into new customer groups
REVENUE + PROFIT
Maximise revenue and profit with a clear, commercial guest-focused offering that meets new market needs
INNNOVATION
HOW WE CAN HELP
SPA BRAND DEVELOPMENT
Comprehensive Concept Creation + Development
Vendor Selection and Sourcing
Treatment Development
Innovative Brainstorming Sessions
MENU ENGINEERING + DEVELOPMENT
Detailed Menu Engineering
Research and Development of a Market Relevant Offering
Menu Copy Development
Menu Design Concepts
INNOVATION
READY-TO-ACCESS PROGRAMS
Our most common combinations of services in ready-to-access programs:
GET THE COMPETITIVE EDGE
Leave this collaborative brainstorming session new ideas to implement in your business.
CONCEPT EVOLUTION
This comprehensive concept development program suits open spas seeking a refreshed image and revised offering.
MENU ENGINEERING PROFIT PROGRAM
A powerful three-step menu engineering program designed to increase gross profit per customer and control costs.
DEVELOPING A MONEY-MAKING MENU
A detailed menu development service that guarantees the commerciality, profitability and correct market placement of your service offering.
MARKETING
Harness the power of marketing and underpin your business plan with a strong marketing strategy.
Use best practices and proven strategies to communicate your vision and concept clearly and consistently and position your spa brand with a competitive advantage.
We can help ensure maximum profit with a clear, commercial guest-focused offering and communications plan to boost your guest capture, profile and retention.
MARKETING
RESULTS+ TRANSFORMATIONS
ADVOCACY + LOYALTY
Increase sales and profit with brand advocacy and loyalty and expand to new customer groups
AWARENESS + USAGE
Improve brand awareness and recognition whilst increasing the profile of your business
DIFFERENTIATION
Cultivate powerful USPs for your offering and re-engage your customer base
COMMUNICATION
Communicate your brand and concept with agility, finding customers on the platforms on which they prefer to engage
MARKETING
HOW WE CAN HELP
MARKET ANALYSIS
Comprehensive Competitor analysis
Pricing Analysis
Market Segmentation
EXPANDING GUEST MIX
Initiatives Targeting New Customer Groups
Hotel Integration Plans to Boost Guest Capture
CONSISTENT BRAND MESSAGE
Increasing or Developing an Online Presence
MARKETING PLANNING + TACTICS
Annual Spa Marketing Plan and Spa Strategy Development
Communication Planning
Best Practice
MARKETING
READY-TO-ACCESS PROGRAMS
Our most common combinations of services in ready-to-access programs:
ANNUAL MARKETING PLAN
A well-researched comprehensive plan that clearly defines your business from your competitors.
MENU ENGINEERING PROFIT PROGRAM
A powerful three-step menu engineering program designed to increase gross profit per customer and control costs.
MONEY-MAKING MENU
A detailed menu development service that guarantees the commerciality, profitability and correct market placement of your service offering.
GUEST EXPERIENCE + OPERATIONS
Deliver the human connection and genuine care guests expect with a clear strategy and the right resources, processes and metrics in place.
There is a proven relationship between an increase in guest engagement, brand advocacy and loyalty with better sales and revenue making the business case for guest experience management easy
GUEST EXPERIENCE + OPERATIONS
RESULTS+ TRANSFORMATIONS
ENGAGING EXPERIENCES
Cultivate and develop an emotionally engaged service experience
CONSISTENCY + HIGH STANDARDS
Improve standards of guest recovery and ensure guests experience a consistent service standard
FOCUSED TRAINING
Clearly determine training requirements to improve guest experience
MAXIMISE OPPORTUNITIES
Identify upselling opportunities that may be currently missed
GUEST EXPERIENCE + OPERATIONS
HOW WE CAN HELP
QUALITY CHECKING AND AUDITING
Quality Control Audits
Mystery Shopping Guest Experience and Calls
Comprehensive Operational Auditing
SUSTAINABLE SPA OPERATIONS
Best Practice
Recommended Suppliers
TRAINING
Guest Experience Training
Standards Training
SYSTEMS AND PROCEDURES
Implementation of Standard Operating Procedures and Brand Standards
Operating Manuals Per Department
Stock Control Procedures
GUEST EXPERIENCE + OPERATIONS
READY-TO-ACCESS PROGRAMS
Our most common combinations of services in ready-to-access programs:
SYSTEMS AND PROCEDURES
Ensure expected standards are clear with the development of brand standards and operating procedures.
MYSTERY CALLS
Our experienced team conduct recorded telephone mystery calls and provide a scored and commented report.
OPPORTUNITY + INSIGHTS AUDIT
This deep dive for opportunities existing in your business will transform your profit line.
GUEST AUDIT
We provide a scored analysis and report on all areas of your guest experience and journey.
“Direction is more important than speed. Many are going nowhere fast”
— Richard L. Evans